Planet Home: Conscious Choices for Cleaning and Greening the World You Care about Most by Jeffrey Hollender and Alexander Zissu breaks Duke Augustus’ rule of only recommending books he has thoroughly read. Though in a different way, the Duke and Duchess are thoroughly familiar with the author. Hollender is the co-founder and former CEO of the Seventh Generation cleaning products company. In addition to natural cleaning agents such as vinegar, salt and baking soda, the Duke & Duchess’ castle has been thoroughly stocked with Seventh Generation products for a decade. (Refresh the page if the reader with the first chapter of the book does not appear.)